How Diagnosing Your Brand Through the Metaphor of Mental Health Can Help You Get Unstuck
Opinions expressed by Entrepreneur contributors are their own. When dealing with the ever-nebulous nature of branding — discerning, dissecting and designing reputations — sometimes it’s helpful to use concrete metaphors to anchor into. A lens I often use to view brands through, albeit delicately, is that of common mental health diagnoses. It’s a sensitive landscape, […]









