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The ability to pivot is a valuable skill in any business toolbox. Fundamentally, it is about being able to change direction in order to provide a product or service that best meets the needs of your clients. And, as we know, they are not a constant.
The whole concept of pivoting has been brought to the forefront in recent years thanks to the pandemic and all manner of reactions to the consistently changing landscape. It has been a means of surviving and thriving in tumultuous times.
Yet, we don’t need a crisis or challenge to embrace these very principles and build an adaptable business.