Women are better investors than men, a 2021 Fidelity study found. Yet some estimates suggest that as few as 26% of women have invested in the stock market, a staggering statistic alongside the persistent gender pay gap, which held steady in 2020 and is expected to widen in the wake of the pandemic.
Courtesy of Treasury
Why are women so hesitant to join the investing world? According to Her First $100K founder Tori Dunlap, it’s because they’re so often excluded from financial conversations. “The world of the stock market and the world of investing is super white finance bro-y, and it’s all about the next sexy investment,” Dunlap says. “So many of our community members have gotten educated or are starting to get educated about how to save and pay off debt, but they’re still feeling intimidated by investing.”
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