Subway wants to give someone free sandwiches for life — but, as they say, there’s no such thing as a free lunch.
In this case, a lifetime of free Subway will cost you your identity: Fans can only enter the chain’s August contest if they commit to legally changing their first name to “Subway,” Bloomberg reported.
Subway announced earlier this month that nearly 10,000 loyal fans were up to the task, offering to change their names for the deal within just 96 hours of the competition’s launch.
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Subway will select a winner and cover the legal fees incurred when they assume their “new iconic identity,” per Bloomberg.
Earlier this year, the chain, which boasts 21,000 U.S. locations and did $9.4 billion in sales in 2021, retained advisers to explore a sale that would potentially value the company at $10 billion, The Wall Street Journal reported.
Subway began to stumble in 2015 amid competition and slumping consumer ratings, and its new CEO, appointed in 2019, initiated a revival strategy including updates to its restaurants, digital offerings and menu, like the recent launch of fresh-sliced meats, per Bloomberg.
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And the company said the transformation’s paying off, with customers describing the brand as “energetic” and “innovative” and a 12.1% spike in same-store sales globally in the first quarter, according to the outlet.