Opinions expressed by Entrepreneur contributors are their own.
Seasonal stories are events that are celebrated, often worldwide, every year such as Valentine’s Day, Christmas, Black Friday, Easter, 4th of July, Thanksgiving, Chinese New Year, Halloween, Mother’s Day and Father’s Day. Seasonal stories also include the 4 seasons: spring, summer, autumn/fall, and winter.
Westend61 | Getty Images
Pitching seasonal stories is a great way of getting regular media exposure and as the event happens at the same time every year, as a business owner, you can prepare for them in advance and use the same or similar angle year after year.
Meet One of the World’s Few Self-Made Women Billionaires. She Wants to Teach You How to Play the Game — Literally.
‘Where Does That Money Go?’: A Look Inside New York City’s Ruthless Housing Market
You Must Understand This Crucial Retirement Benefit If You Want Your Money to Withstand Inflation — Whether You’re 25 or 75
‘Bias Is a Business Killer,’ Says the Co-Founder of the Largest Black-Owned Wine Company in the U.S.
7 Things No One Tells You About Starting a Business
‘It Just Seems Really Unethical’: Amazon Adds Holiday Surcharge for Sellers
Now Is a Better Time Than Ever to Land This Type of Financing for Your Franchise