A Disastrous Valentine’s Day Inspired This Founder to Launch Her Own Floral Brand. It Became a Celebrity Magnet With Retail Revenue Up 450% Since 2019.

Seema Bansal Chadha and Sunny Chadha, now the married co-founders of luxury floral brand Venus et Fleur, began dating in 2015, shortly before Valentine’s Day. Courtesy of Venus et Fleur For the occasion, Chadha ordered a bouquet to be delivered to Bansal Chadha — a decision that would ultimately catapult them to long-term romantic and…

Want to Find New Franchisees? Here Are 4 Ways to Fix Your Online Marketing.

Many franchisors are good at consumer marketing. But they typically struggle to reach a different, equally important audience — potential franchisees. Sasin Paraksa | Shutterstock I’ve spent 15 years in franchise development marketing, and I see this problem repeatedly. Digital marketing strategies are often underbudgeted, or spearheaded by internal point people with limited experience. As…

Do You Have Toxic Office PTSD?

A dark cloud of doom seems to have followed you all the way from that cruddy job to your new desk. You finally got up the nerve and confidence to leave a terrible work environment behind and start fresh with a new job. Congrats! But a dark cloud of doom seems to have followed you…