Marketplaces Are Taking Over Ecommerce. Here’s What Retailers Can Gain by Joining the Movement Now.
Opinions expressed by Entrepreneur contributors are their own. For the past two years, a dominant trend has been reshaping ecommerce. Enterprise marketplaces — online platforms that allow businesses to integrate a network of third-party sellers into their ecommerce strategy — have taken hold in every corner of the internet economy. From established titans like eBay…