High-End Guitar Sales Continue to Thrive Post-Pandemic. Inside Gretsch Guitars’ Strategy to Connect With Customers’ Musical Identity.
In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) Who are you and what is your business? I am Jason Barnes, Vice President of Gretsch Guitars at Fender Musical Instruments Corporation.…