How Maserati Recharged Its Brand
“There’s an exotic uniqueness to Maserati,” says Davide Grasso, Global CEO of Maserati. “It’s not for everybody. But those that like it? They really, really like it.” Grasso, the former CMO of Nike, is the master mechanic behind the recent rebuild of the iconic Italian car company. “In 2019, there was a disconnect between the […]









