Personalization Is an Overused Buzzword. This Is the Real Future of Ecommerce.
Opinions expressed by Entrepreneur contributors are their own. If you have trouble remembering when ecommerce wasn’t a thing, congratulations. You’re normal. Still, the environment is developing as we speak, with retailers now building their own ad platforms. The industry’s future is using first-party data within these platforms — without compromising customer privacy — to provide…