International Marketing: How To Maximize Your Global Reach

Pursuing an international level of business can be intimidating. How do you get started with taking your business global? What does international marketing entail, and are you ready for it? Why is international marketing important? The first opportunity is simple: More customer opportunities mean more business. Increasing your business borders beyond domestic marketing allows your…

4 Best Practices for Smarter Higher-Education Admissions Procedures

Opinions expressed by Entrepreneur contributors are their own. In the world of higher education, few things can cause greater headaches for administrators than the admissions process. According to research from Common App, the number of college applications has grown by 21.3% between 2019-2020 and 2021-2022 alone, overwhelming admissions departments with an ever-growing number of applications.…