Back When Orangetheory Started Expanding, Its New Studios Failed. Here’s How They Turned It Around.
Expansion can either be the best thing for your business, or the absolute worst. It all comes down to this question: Are you really prepared for your new locations to be successful? Back in 2010, when Orangetheory was a new company entering the franchise fitness space, its cofounders thought they’d prepared for success. But then…