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20 Ways to Master Your Personal Brand on LinkedIn in 2024 and Beyond

Opinions expressed by Entrepreneur contributors are their own. Personal branding is more than a self-promotion exercise. It’s the art of building a holistic professional identity that aligns with your skills, values and career goals. A great personal brand can help you attract customers and business partners while establishing your authority as a leader in your

why-this-business-metric-is-crucial-to-understanding-your-business
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Why This Business Metric is Crucial to Understanding Your Business

Opinions expressed by Entrepreneur contributors are their own. In the intricate world of business metrics, some indicators take precedence due to their direct correlation with the viability and growth of a business. One such crucial metric is CAC or Customer Acquisition Cost. Delving deep into its significance, calculation and impact can provide a clearer perspective

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How to Have Shorter, More Focused Meetings

Despite being an essential part of work life, meetings can also be time-consuming. In fact, Atlassian found that employees spend 31 hours a month in unproductive meetings. That’s a lot of time that isn’t being utilized for productive purposes. No wonder meetings are often described as the number one productivity killer. However, if you are

5-tips-for-using-ai-to-add-emotional-nuance-to-your-business-messages
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5 Tips for Using AI to Add Emotional Nuance to Your Business Messages

Opinions expressed by Entrepreneur contributors are their own. In the era of remote work and digital communication, conveying emotions through text has become more critical than ever. It’s a skill that can help you craft a marketing article, write a work email or share updates in a tweet. Mastering the art of conveying feelings in

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7 Advanced Tax Strategies for Self-Employed Professionals

Opinions expressed by Entrepreneur contributors are their own. Self-employed professionals have a million things on their plate. While taxes might be top of mind, implementing a strategy usually falls to the bottom of the to-do list. It’s unfortunate because most independent workers are paying more than their fair share of taxes and have become so

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