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3 Tips to Follow When Pitching to Investors

Opinions expressed by Entrepreneur contributors are their own. Do you know the secret of a great joke? … … … Timing.  Naturally, this particular one-liner works better in verbal form than written, but even if it’s less funny here, that does not make it less true. Timing is vital. It shows you are reading the room […]

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Why You Need to Stop Thinking You Must Do More With Less

Opinions expressed by Entrepreneur contributors are their own. Many people believe a new year signals a fresh start, so they vow to leave the past behind them and resolve to do better in the future. Yet, there’s a flaw in this ritual. Problems don’t just disappear because we’re taking down one calendar and pinning up

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How to Calculate SEO ROI Using Google Analytics

Opinions expressed by Entrepreneur contributors are their own. You likely heard the saying, “You have to spend money to make money.” Well, the same is true when it comes to search engine optimization (SEO). To see a true return on that investment, you need to track results, but doing so can be tricky, especially if

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What Ford and Tesla’s Digital Presence Can Teach Us

Opinions expressed by Entrepreneur contributors are their own. From clothing to big-ticket technology items to vehicles, more than 87% of buyer journeys now start online, according to Salesforce. Still, so many legacy brands continue to underinvest in their online presence, even as they spend tremendous amounts on above-the-line (ATL) advertising (think TV ads, magazine ads and

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Top 5 Augmented Reality Trends for 2022

Opinions expressed by Entrepreneur contributors are their own. Augmented reality is clearly becoming increasingly popular. From just over 500 million mobile augmented reality users worldwide in 2020 to 810 million last year (according to Statista), we have seen massive and continued uptake of this cutting-edge technology. In 2022, it is estimated that 1.1 billion people

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Start Becoming a Microsoft Office Master for Less

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Microsoft Office is the world’s most ubiquitous business software suite. From basic word processing to data analysis to

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9 Mistakes to Avoid When Hiring a Developer for a Product Team

Opinions expressed by Entrepreneur contributors are their own. The requirements for product team applicants are usually much more stringent than those for component teams or classic project teams. This is due to the fact that the level of responsibility and involvement is usually significantly higher. In addition to high proficiency, specialists suited for them need

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Marketing Secrets You Can Learn From the Movie ‘Office Space’

Opinions expressed by Entrepreneur contributors are their own. If you are a fan of the movie Office Space, then as soon as you read the word “printer”, I know it will conjure up the vision of the motley crew at Initech ritualized destruction of the infamous printer.  Twentieth Century Fox One question that has perplexed me for years since I saw this film is: Why didn’t the brilliant management

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How to Tell Your Boss You Are Burnt Out

Opinions expressed by Entrepreneur contributors are their own. If you’re burned out at your job and are looking to enhance your career, it may be a good idea to have a conversation with your boss before joining the trend of the Great Resignation. The pandemic has created an entirely new world for our society, and

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