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How to Effectively Market to Gen Z and Beyond

Opinions expressed by Entrepreneur contributors are their own. For the better part of a decade, all of the new marketing advice has been centered on reaching millennials. And while it’s still as important as ever to tap into this lucrative portion of the market, doing so exclusively is to ignore the larger picture. In 2022 […]

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Outperform Rising Inflation with These 3 Dividend Stocks

Persistently high inflation and other economic uncertainties continue to spook investors. Amid this environment, we think investors should consider investing in companies that offer products and services that face inelastic demand and whose stock provides stable returns in the form of dividends. Therefore, it could be wise to bet on dividend stocks Anthem (ANTM), Enterprise

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Down More than 50% YTD, Is Unity Software Stock Now a Good Investment?

Software development company Unity Software’s (U) stock has dipped more than 50% in price so far this year. In addition, the company delivered a weak outlook for the coming quarter, further dampening investor sentiment. So, let’s evaluate if it’s worth adding the stock to one’s portfolio now. Read on. shutterstock.com – StockNews Unity Software Inc.

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Is Now The Time To  Buy Coinbase (NASDAQ: COIN)?

It’s been death by a thousand cuts for shareholders of crypto exchange Coinbase (NASDAQ: COIN), whose shares went public just over a year ago and have only traded lower since. Was it a sign of things to come, and an indicator that the party was over for high-flying tech companies? Though hindsight is of course

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This is What It’s Actually Like to Work a 4-Day Workweek

This story appears in the June 2022 issue of Entrepreneur. Subscribe » Image Credit: Nicolás Ortega At first it sounded like a crazy academic question: What would happen if people only worked four days a week? Studies were done, like a now famous one at Microsoft in Japan, which found that (no surprise) employee morale

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We Asked Entrepreneur Readers: How Do You Inspire Yourself, and Others?

How you told us that you inspire others… “If something big is in the pipeline, I’ll encourage the team to take the rest of the day off to go do something for themselves. That way we all feel energized and inspired when it’s go time.” — Emily Tyree, Founder, Gallant Collective  “I communicate the meaning and impact of

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The CEO of GoDaddy’s Secret to Creating a Culture of Experimentation

This story appears in the June 2022 issue of Entrepreneur. Subscribe » When Aman Bhutani became CEO of GoDaddy in 2019, he saw a problem: The company had a good culture of experimentation, where individual departments were running many experiments, but it didn’t have a good system of experimentation. Courtesy of GoDaddy As a result,

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6 Wildly Effective Ways To Avoid the Afternoon Energy Slump

Opinions expressed by Entrepreneur contributors are their own. To avoid burnout, maintain sleep quality and secure sanity it’s necessary to consider strategies beyond a “power nap.” It is first important to understand what’s depleting your low afternoon drive. Think of your energy as water in a bucket. After a night of quality sleep, you wake

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