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The Founder’s Opportunity: What Do I Want My Company to Be When It Grows Up?

Opinions expressed by Entrepreneur contributors are their own. Many new entrepreneurs refer to their startups as their “babies,” even treating them accordingly through the sacrifice of time, dedication and financial commitments. Just as parents conjure up archetypes for their children, so too do entrepreneurs for their ventures. And just like new parents, entrepreneurs may have

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Are You a Real CEO? Here’s a Self-Assessment Formula

Opinions expressed by Entrepreneur contributors are their own. In his amazing book, The Hard Things about Hard Things, Ben Horowitz mentioned that after he drove his company through some serious challenges and turbulence, the board suddenly told him that now is the time to find a real CEO. This is something that many founding CEOs

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How to Influence Your Prospect’s Memory and Decisions

Opinions expressed by Entrepreneur contributors are their own. A 2021 Bain & Co. survey found that 92% of global B2B buyers prefer virtual sales interactions — up 17 percentage points from its May 2020 survey. What’s more, 79% of sellers espouse the effectiveness of virtual sales, compared with 54% in 2020. The data isn’t surprising.

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Why Fractional Executives Are the Best Investment For Your Business

Opinions expressed by Entrepreneur contributors are their own. Small businesses struggle on many fronts and find it difficult to strive in the competitive world. But with the help of fractional executives, these businesses have a true fighting chance! What is a fractional executive? A fractional executive is an individual a company hires to fulfill an

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Is Sustainability Just a PR Stunt?

Opinions expressed by Entrepreneur contributors are their own. If you check out any announcement at leading businesses these days, there will be some mention of sustainability, and probably DEI. These are two really hot issues in the corporate world, with companies coming under scrutiny if they are not doing enough to become a more inclusive

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How to Acquire Soft Skills and Measure Them Successfully

Opinions expressed by Entrepreneur contributors are their own. Teaching — and measuring — hard and soft skills are uniquely different. It’s far easier to teach and measure hard skills, and usually, teachers teach hard skills while trainers train soft skills. Twinsterphoto | Shutterstock Since soft skills are behavioral skills, it requires extra effort on the

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How To Engage Niche Audiences at the Right Time

Marketing to a niche audience can be rewarding and challenging. It’s worthwhile to target smaller audiences that the competition isn’t serving. However, identifying these unique groups of consumers is sometimes as difficult as finding ways to reach them. Calendar – Calendar After all, pizza restaurant owners don’t have to scratch their heads too much to

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7 Mistakes to Avoid in Your Sales Funnel

Opinions expressed by Entrepreneur contributors are their own. When Tinder first entered the scene, it needed to find a way to stand out in a sea of online dating options. So, it did what any good marketer would do: It created a sales funnel. A sales funnel is a process that leads potential customers through

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