Panera Bread Sets a Thirst Trap for Customers

Perhaps now more than ever, companies nationwide are getting creative to remain relevant. Just last week, Peloton announced increasing subscription rates and reduced equipment prices, and today, Panera Breads became the latest company to unveil big plans: the launch of its Unlimited Sip Club.  Building on the restaurant chain’s Coffee Club subscription, which launched for…

5 Steps to Level Up Your Social-Commerce Strategy

Opinions expressed by Entrepreneur contributors are their own. Social commerce, the combination of ecommerce and social media platforms, is one of 2022’s leading marketing and sales trends. Despite being a relatively new sales channel, social commerce is rapidly growing in importance and popularity throughout the United States. To stand out from the ever-growing crowd of…