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Is Your Digital Marketing Strategy Missing the Mark? Here’s How to Tell

Opinions expressed by Entrepreneur contributors are their own. Any meaningful digital marketing strategy takes a commitment of time and money to put together. That commitment can involve days, weeks or even months of brainstorming sessions, research, analysis, strategy building, testing and more, taking the skill and collaboration of some of your best and brightest to […]

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Diversification and Its Role in Entrepreneurial Success

Opinions expressed by Entrepreneur contributors are their own. If you are a serial entrepreneur, you’ve undoubtedly been here before — You have a great business, selling one thing. Maybe its growing oranges and selling them to a processor of orange juice. Maybe you own an eBike franchise and you rent eBikes. Or maybe you sell

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How to Identify, Prevent and Avoid Burnout at Work

Opinions expressed by Entrepreneur contributors are their own. Burnout is very common among entrepreneurs and even among ambitious professionals. I’ve dealt with burnout many times over the years. As a startup founder with high ambitions, I had many goals that I was determined to reach — but the result often meant I was overworking myself,

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Is Amazon a Buy After The 20-for-1 Stock Split?

The e-commerce giant Amazon (AMZN) recently carried on a 20-for-1 stock split, which decreased the stock’s prices proportionally and is expected to create some benefits. However, given its declining bottom line, will it be wise to invest in the stock? Read on to find out…. shutterstock.com – StockNews Amazon.com, Inc. (AMZN) is a renowned e-commerce

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How to Build Aesthetic Intelligence to Win Over Luxury Customers

Opinions expressed by Entrepreneur contributors are their own. The concept of aesthetic value is not usually associated with financial value. Metrics and analytics cannot measure creativity, style and taste. But aesthetic intelligence is a crucial element in the luxury business strategy. It can enhance or detract from the overall value of a company. Aesthetic intelligence

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Why Effective and Influential Leaders Focus on Direct Communication

Opinions expressed by Entrepreneur contributors are their own. With a vast amount of productivity tutorials, gurus and tactics, many businesses are constantly looking to be more effective by optimizing their internal processes. It is widely known that for a company to run more smoothly and effectively, there needs to be a continuous adaption of flexibility,

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How the Metaverse Will Impact Impact Real Estate

Opinions expressed by Entrepreneur contributors are their own. The emergence of the metaverse is creating waves across many industries, with big brands like Nike, Coca-Cola, and Walmart pioneering the virtual world. The metaverse blurs the line between the physical and virtual worlds through sophisticated AR (augmented reality) and VR (virtual reality) technology. People who experience

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The June Jobs Report Surpassed Economist Expectations

Despite news of massive layoffs and looming economic uncertainty, the June jobs report demonstrated significant gains and signs of a recovery to almost pre-pandemic levels — with some industries surpassing the February 2020 mark. In June, 372,000 jobs were added, with the unemployment rate steady at 3.6% for the fourth month in a row, according

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