How to Effectively Market to Gen Z and Beyond

Opinions expressed by Entrepreneur contributors are their own. For the better part of a decade, all of the new marketing advice has been centered on reaching millennials. And while it’s still as important as ever to tap into this lucrative portion of the market, doing so exclusively is to ignore the larger picture. In 2022…

Outperform Rising Inflation with These 3 Dividend Stocks

Persistently high inflation and other economic uncertainties continue to spook investors. Amid this environment, we think investors should consider investing in companies that offer products and services that face inelastic demand and whose stock provides stable returns in the form of dividends. Therefore, it could be wise to bet on dividend stocks Anthem (ANTM), Enterprise…

This Founder Wanted to Infuse a Marshmallow With Chocolate, for a Better S’More. He Had No Idea How Hard That Would Be.

This story appears in the June 2022 issue of Entrepreneur. Subscribe » Michael Tierney was roasting s’mores when his million-dollar idea struck. “The cold piece of chocolate was just sliding around the graham cracker like a hockey puck on ice,” he says. Annoyed, he shoved the chocolate directly into a marshmallow, where it melted harmoniously…