Opinions expressed by Entrepreneur contributors are their own. A common mistake that many companies make is using a “one-size-fits-all” approach to its marketing efforts. Said another way, the company comes up with one marketing strategy, uses mass marketing techniques and the same messaging to everyone that sees its advertising. Yes, that is a simple approach…
The S&P 500 (SPY) has bounced with gusto this week. Maybe the bear market is not here to stay? Ha! Don’t make me laugh. This is just one in a long line of “suckers rallies” before the next leg lower. The reasons why are spelled out below in this week’s market commentary. shutterstock.com – StockNews…
Opinions expressed by Entrepreneur contributors are their own. Fintech is a term used for “finance” and “technology”, it is also used to reference any business using technology to automate or enhance financial services. This is a rapidly growing industry, serving both consumers and businesses in a variety of ways. This industry is rapidly evolving and…
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Any entrepreneur knows the importance of creating long-term wealth. With so much time and money tied to your…
Opinions expressed by Entrepreneur contributors are their own. While not a new concept, the importance of transparency in the workplace took on more urgency during the pandemic as our daily lives, including our work environment, were upended. Worldwide, both within the workplace and outside of it, uncertainty became the norm rather than the exception across…
Opinions expressed by Entrepreneur contributors are their own. Whether you’re an early-stage ecommerce startup, a thriving online business or an established brand, transitioning to the next level requires capital. You might need seed funding to get your business up and running — setting up sourcing channels, researching the right niche, finalizing packaging and more. You…
Opinions expressed by Entrepreneur contributors are their own. When I started as a postdoc at the University of Cambridge back in 2013, I knew – absolutely knew – that I would eventually become a professor. It was a done deal, there was no question. Instead, after many twists and turns, I started hatching an idea…
Opinions expressed by Entrepreneur contributors are their own. As the Centers for Disease Control and Prevention reports, about 200,000 Americans die as a result of unintentional injuries each year. The emergency visits for accidental injuries have also reached 97.9 million. The numbers are alarming and only make you think about how you can avoid such…
Celebrities — they’re just like us. Well, maybe more like us millennials and boomers. Dave J Hogan | Getty Images It was a sad day for “Captain America” star Chris Evans as he had to say goodbye to his beloved, antiquated sidekick: his iPhone 6s. The actor penned a heartfelt eulogy for his outdated, yet…
Opinions expressed by Entrepreneur contributors are their own. Admit it. It’s the first thing to go when you’re under the gun: a good night’s sleep. You’re on deadline. You’ve got to get this project done. You’re in the middle of a launch. There’s just too much to do to fit all in your regular hours.…