Opinions expressed by Entrepreneur contributors are their own. The state of advertising is experiencing massive shifts. TV impressions are shrinking, the cost of digital channels is rising, and new privacy protocols have left digital and mobile attribution in shambles. Advertisers feel the effects of this “new normal” in declining campaign performance. It’s not ideal circumstances,…
Elon Musk has long made it known that his eventual goal is to make it to Mars, and according to new statements made by the billionaire, it looks like that time may be approaching even faster than we thought. The Washington Post | Getty Images On Friday, the billionaire Tweeted that Mars was a “fixer…
Opinions expressed by Entrepreneur contributors are their own. If you’re reading this, chances are you’re not like everyone else — because it seems like nearly everyone is on vacation right now. Things can get pretty quiet in the summer. With so many on vacation, including reporters, it can be a challenging time if you’re working…
Nearly 50 people said in a lawsuit they were wrongly arrested for car theft because of faulty policies from rental company Hertz — and, in some cases, suffered various traumas as a result, according to CNN. These claims were part of the company’s bankruptcy processes, but this suit was filed in Delaware state court after…
Opinions expressed by Entrepreneur contributors are their own. The frequency at which major companies are continuing to make layoffs — even after the scrapping of Covid-related restrictions that crippled businesses in the first place — is justifiably alarming for workers and business owners alike. A recent report found that layoffs are sweeping the U.S. as…
Opinions expressed by Entrepreneur contributors are their own. Search engine optimization (SEO) can seem like a headache. But if you’re a business owner, it can be one of the best ways to get your business found online. It provides a source of regular organic traffic that’s more cost-effective than other sources. And trust me, once…
These companies provide peace of mind that comes from regular income Many companies pay dividends on a quarterly or annual basis. However, a select group of companies pay out monthly dividends. For income investors, monthly dividend payments generate a predictable source of income. This provides peace of mind because they don’t have to dip into…
Opinions expressed by Entrepreneur contributors are their own. Modern technology has, without a doubt, reduced the need for as many people on factory floors, behind the counter at banks and in so many areas, across industries and occupations. Factory floors and warehouses are now being operated by robots. In fact — those robots, in the…
Opinions expressed by Entrepreneur contributors are their own. Most prospective franchisees express deep commitment to making their business a success. This is especially true during their interviews with management. They say, “Of course I’m going to do whatever it takes! It’s my business and my investment at risk!” Yet, lack of follow-through is a common…
Opinions expressed by Entrepreneur contributors are their own. A trade secret is a piece of information that is kept secret by its owner and derives independent economic value from its secrecy. Trade secrets include a wide array of information, with individual parts of information not publicly known. For example, the formula for Coca-Cola is a…