‘I’m Not Going to Change the World by Myself, But I Can Start.’: How UOMA Beauty’s Founder Merges Activism and Makeup to Fight for Change
Sharon Chuter was running away from something — fast — when she decided to launch her own inclusive, Black-owned cosmetics company, UOMA Beauty, in 2019. Luis Trujillo She was running from the beauty industry‘s open secret: It caters primarily to women, but the conglomerates that dominate the market have historically been helmed by white men,…