Just Add ‘A Sprinkle Of Chaos’: How Paramount and Netflix Talk to Gen Z on TikTok
Sometimes TikTok is about a little chaos. Mark Von Holden / Contributor / Getty ImagesJonathan Helfgot of Netflix, Khartoon Weiss of TikTok, and Danielle De Palma of Paramount Pictures at Variety’s TikTok Culture Catalysts Dinner. Executives from Paramount and Netflix shared advice on how to connect with Gen Z and talk TikTok on the app…