Opinions expressed by Entrepreneur contributors are their own. Bringing any kind of new product to market requires a different approach for every industry, target customer and even location you need to enter. Occasionally, new products are so novel that they automatically stand out without much marketing help. But if you are launching a specialized version […]
Opinions expressed by Entrepreneur contributors are their own. Sometimes it takes an outside perspective to come up with a truly innovative idea. But that vantage point can be a double-edged sword when it comes to turning your insight into a business. Starting a company is extra difficult if you’re trying to enter a sector you
Opinions expressed by Entrepreneur contributors are their own. As our planet completes yet another lap around the sun, we find ourselves looking ahead to the new challenges and opportunities of 2023. It is always exciting to peer into the unknown and predict what this new solar orbit brings. But if the recent years have taught
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Whether you love it or hate it, working from home is the new normal in 2023. And one
Opinions expressed by Entrepreneur contributors are their own. It’s admirable to have a lofty list of New Year’s goals, but far more important to set ones that you can consistently commit to. Instead of listing, say, ten to twenty ways of improving yourself or your business, pick just four or five that can be practically
Opinions expressed by Entrepreneur contributors are their own. The power of employer branding is unmistakable. In 2022, according to a specialist company in that field, Universum, 86% of the world’s most attractive employers reported that it was a top priority for their strategies. Businesses that realize the value of harnessing it will lead the charge
Opinions expressed by Entrepreneur contributors are their own. 1. 6 Secret Tools for Flying First Class (Without Paying Full Price) It’s time to reimagine upgrading. Here’s how to fly first class on every flight, business or personal. 2. Who’s Responsible for a Toxic Workplace? If You Do Any of These 3 Things, Look in the
Opinions expressed by Entrepreneur contributors are their own. As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The most sought-after platform for video marketing is YouTube, which is known for its relatively low ad costs compared to other channels. With over 2 billion logged-in users per
Google will lay off about 12,000 people in the U.S. beginning immediately, CEO Sundar Pichai announced in an email to staff on Friday, per CNBC. Anna Moneymaker / StaffGoogle CEO Sundar Pichai in June 2022. “We’ve decided to reduce our workforce by approximately 12,000 roles,” he wrote. “This will mean saying goodbye to some incredibly
A buyer attempting to buy $1 million worth of tickets from the Savannah Bananas baseball team just struck out. Kent Nishimura | Getty Images If you are unfamiliar, the Bananas are best described as the Harlem Globetrotters of baseball, mixing wacky rules and goofy entertainment with incredible athleticism. Among some of the screwball rules of