How to Make Your Homepage Cater to Short Attention Spans

Opinions expressed by Entrepreneur contributors are their own. Building a business typically means catering to a specific demographic segment and creating new products and marketing angles to appeal to them directly. But there’s one audience segment that all modern business owners need to think about when creating a website: users with low attention spans. Evidence…

1 Stock Every Investor Should Buy at Least Once

The Fed’s fight against inflation has raised widespread recession concerns and caused a massive stock market sell-off. However, beverage giant Coca-Cola (KO) has demonstrated its resilience and is well-positioned to maintain a steady performance thanks to the inelastic demand for its products. Given the company’s defensive business model and reliable dividend payments, every investor should…

1 Passive Income Machine to Buy Till the End of 2022

Healthcare communication provider Spok Holdings’ (SPOK) forward annual dividend yields close to 15% on the current share price. Given the stock’s fundamental strength and reliable dividend payment history, this stock might be a solid passive income generator amid the current uncertain market conditions. Read on…. shutterstock.com – StockNews Spok Holdings, Inc. (SPOK) operates as a…

Charles Schwab is Making All the Right Moves

Charles Schwab (NYSE: SCHW) has evolved beyond its humble beginnings as a discount broker. Even before the advent of the internet, Schwab’s niche was offering its discount brokerage services to retail investors at a cheap one-price commission garnering nearly a 51% market share of retail investors. Whereas a commission on trade could cost upwards of…

The Marketer’s Playbook for Retaining Customers and Bringing in New Ones — Even During a Recession

Opinions expressed by Entrepreneur contributors are their own. Marketing is crucial for any business. But making your marketing more effective, especially in the face of a volatile economy, can present challenges. For the busy entrepreneur, understanding how to navigate economic swings can mean the difference between thriving, struggling or even shutting down. Here are a…

Leveraging Technology for a Better Consumer Experience

Opinions expressed by Entrepreneur contributors are their own. Behind the Review host and Yelp‘s Small Business Expert, Emily Washcovick, shares a look at this week’s episode of the podcast. The Restaurant Technology Guys Jeremy Julian, host of The Restaurant Technology Guys podcast, knows a thing or two about the restaurant technology industry. He grew up…