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Fixing Your Facebook Ads: How to Create a Strategy That Works

Opinions expressed by Entrepreneur contributors are their own. Every business owner, entrepreneur and social influencer understands the importance of branding and marketing for profitability. If you don’t have eyeballs on your business, you aren’t getting traffic and converting consumers into clients. Still, it isn’t only about getting people to look at your ads or website; […]

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How to Adjust Your Marketing to Survive a 2023 Recession

Opinions expressed by Entrepreneur contributors are their own. With the economic slowdown of 2022 still fresh on everyone’s minds, the possibility of a deeper recession in 2023 is a daunting thought for businesses everywhere. Analysts at Bloomberg suggest there’s a 100% chance of a recession in the coming year, and any business that isn’t prepared

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10 Business Strategies and Trends to Consider in 2023

Opinions expressed by Entrepreneur contributors are their own. As we enter 2023, it’s clear that we are entering an altered business paradigm driven as much by new technology represented by electric vehicles and the metaverse as it is by anachronistic conflicts such as the one instigated by the Russian Federation. The global recession, ongoing war

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4 Ways to Stop Passive Aggression From Creating a Toxic Workplace

Opinions expressed by Entrepreneur contributors are their own. The way that employees communicate has changed significantly as companies migrated to remote work during the pandemic. Online culture became the norm and companies were forced to rethink how to maintain employee engagement and community. However, the sudden shift from in-person interactions to online communication has led

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