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Here’s Why Values Matter So Much in Business

Opinions expressed by Entrepreneur contributors are their own. There’s a cynical and quite popular view about business, to the effect that it’s “all about the money.” You hear from inside the business world (sometimes in popular expressions like “greed is good” or “business is business”) and outside of it (from people who believe there’s something […]

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Walmart Says It Has a Rough Road Ahead — Here’s Why

It looks like America’s largest retailer is in for a rocky 2023. Despite a strong holiday shopping season, Walmart is predicting slower sales and profit growth this year — news that drove the retailer’s stock down on Tuesday morning, CNN reported. Related: 15 Crazy Facts About Walmart’s History and Where It’s Heading Next The company

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How I Could Have Saved Toys “R” Us — a Lesson in Brand Building

Opinions expressed by Entrepreneur contributors are their own. Toys “R” Us was once a household name, thanks to several innovative practices, including stocking iconic toy brands, utilizing big-name celebrities for promotional events, negotiating lucrative contracts with different toy production companies and developing Geoffrey the Giraffe, who would remain the face of the brand’s advertising campaigns

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5 Steps to Prepare Future You for Selling Your Online Business

Opinions expressed by Entrepreneur contributors are their own. Ever wondered how you would go about selling your online business? With endless information on how to start and grow your online business, when it comes time to sell your online business, it’s normal to feel a little stumped. The reality is, the majority of business owners

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5 Marketing Tips for Brand Success

Opinions expressed by Entrepreneur contributors are their own. Digital marketing isn’t a set-and-forget strategy. New marketing trends, technology and evolving consumer and market demands keep digital marketing in a constant state of metamorphosis. If the last decade has shown us anything, the digital landscape is ever-changing, and to be on the ball, you need to

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6 Meaningful Ways to Reduce Your Company’s Carbon Footprint

Reducing your carbon footprint isn’t just good for the environment — it’s good for business. Companies switching to greener policies ultimately save money, drive innovation, and win over employees looking to be part of a sustainable organization. A study by IBM’s Institute for Business Value (IBV) found that 67% of employees want to apply for

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