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5 Reasons Why Your Brand Needs a Chief Growth Officer

Opinions expressed by Entrepreneur contributors are their own. You may have noticed an increase in progressive brands employing new types of “C” suite executive positions, such as CNOs (Chief Networking Officers) and CSOs (Chief Strategy Officers). I want to discuss the CGO (Chief Growth Officer), why it’s important to understand their duties and why structures

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Overstock to Change Website Name to Bed Bath & Beyond: ‘New Bed Bath and an Even Bigger and Better Beyond’

Despite bankruptcy, liquidation, and final store closures, Bed Bath & Beyond isn’t disappearing off the (digital) map. On Wednesday, Overstock announced that it will be renaming itself as Bed, Bath & Beyond following last week’s $21.5 million acquisition of the company’s intellectual property and digital assets. “Combining the strengths of the Overstock operational model and

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3 PR Strategies to Help Your Startup Attract Investors

Opinions expressed by Entrepreneur contributors are their own. Launching a product is a thrilling milestone for any startup. And it’s the most obvious time to use PR to support your quest for world domination, along with the impending funding announcement that will no doubt follow. But what if you have a pre-launch startup? For example,

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Want Better Internet Sales? Use This Overlooked Strategy

Opinions expressed by Entrepreneur contributors are their own. In the rapidly evolving realm of digital commerce, forward-thinking ecommerce entrepreneurs continuously seek innovative strategies. The primary aim is to streamline operations, optimize resources and bolster profitability. Amidst the array of tools and strategies available, one concept is steadily establishing itself as a game-changing force in ecommerce:

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In the Age of Automation and AI, Focus on These 3 Marketing Tactics

Opinions expressed by Entrepreneur contributors are their own. There’s a new landscape emerging in the world of PR and marketing. The onset of artificial intelligence (AI) and automated tools is becoming so omnipresent in this space that it could seem daunting to keep up with. The truth is, however, that this is the time to

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