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Opinions expressed by Entrepreneur contributors are their own. Direct marketing is a promotional method that delivers information about your company, product or service directly to your target audience, bypassing traditional advertising intermediaries. Essentially, it’s about direct communication with consumers, which is vital for your business’s success. Shuhari, a concept from Japanese martial arts, describes the […]

Opinions expressed by Entrepreneur contributors are their own. In today’s rapidly changing landscape, technology has seeped into nearly every aspect of our lives. One of the most influential technologies of the 21st century is Artificial intelligence (AI). It’s no surprise that AI is revolutionizing various sectors, including healthcare, transportation, entertainment, and more importantly, business. So,

J.M. Smucker is about to be the hostess with the mostess. The jam giant announced on Monday that it is purchasing Hostess Brands, known as the maker of Twinkies, HoHos, and other packaged baked goods, for a whopping $5.6 billion. As part of the deal, which valued the company at $34.25 a share, Smucker will

Opinions expressed by Entrepreneur contributors are their own. As cryptocurrency increasingly permeates our daily lives, traditional banks that don’t embrace digital coins risk staying on the sidelines. When crypto makes it to major bank apps, increased availability of digital assets will push them further to unprecedented popularity. It costs millions and years to build dedicated

A bridge leading to a lighthouse in Maine collapsed on Saturday leaving 11 people injured. Around 1 p.m., tourists who were attempting to make their way to the Doubling Point Lighthouse in Arrowsic, Maine, plummeted to the mudflats and rocks below during an event for Maine Open Lighthouse Day. The state’s annual holiday occurs each

Since 2005, Google has paid Apple billions to be the default search engine on Safari, bringing the two tech giants together in a partnership that has made them both billions. Now, the partnership is under scrutiny in the U.S. Department of Justice’s antitrust case against Google (U.S. et al v. Google), which alleges that the

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. It’s pretty clear what’s happening. We are creating more devices and placing more value on digital assets as

Opinions expressed by Entrepreneur contributors are their own. Innovation is the source of critical differentiation in competitive markets. Unfortunately, innovation has become a buzzword for something that looks more like creativity in practice — or worse, incremental improvements. This conflation has had an undeniable detrimental effect on companies and consumers alike. Creativity is the generation

Opinions expressed by Entrepreneur contributors are their own. When you’re fortunate enough to stay at a true Five Star hotel or resort, why do you feel so well taken care of from the moment you arrive until the moment you check out? There are multiple reasons. But one of them, which I’ve branded The Gold-Touch

The U.S. average wage index for 2021 was just over $60,000, according to the Social Security Administration — a far cry from the $233,000 salary and $1.3 million retirement savings Americans say they need to feel financially secure, per a recent Bankrate survey. The good news? People who job-hop strategically can fast-track much higher earnings.