Opinions expressed by Entrepreneur contributors are their own. Imagine being able to engage with your target audience without feeling like you’re selling to them. That’s what influencer marketing can do for your brand. A big reason 93% of marketers include influencer marketing in their brand strategy is because it’s an authentic and effective way to […]
Opinions expressed by Entrepreneur contributors are their own. In the cutthroat business world, attracting and retaining the best talent is a perennial challenge. Many employers often gravitate towards offering higher salaries to lure potential candidates. However, there’s a compelling case to be made about the effectiveness of offering employee benefits over mere salary increments. One
Opinions expressed by Entrepreneur contributors are their own. Recession or no recession, marketing budgets are getting smaller. Marketers are being asked to do more with less. The upside of this is that it provides clarity to the priorities marketers need to make with the budget they have. Time and money work the same way in
Opinions expressed by Entrepreneur contributors are their own. In the world of search results and social media, just one misstep or unfortunate event can quickly escalate into a full-blown public relations (PR) crisis, posing a real threat to your company’s reputation and bottom line. That makes it essential to be prepared for potential PR problems
This article originally appeared on Business Insider. Françoise Bettencourt Meyers, the 70-year-old granddaughter of L’Oreal founder Eugène Schueller, is the richest woman in the world, according to the Bloomberg Billionaires Index. Bettencourt Meyers is worth almost $88 billion, mostly due to her stake in L’Oreal. She’s in 13th position on the Bloomberg list and has
The hottest place for coworkers to congregate lately is on the picket line. From nurses to Hollywood actors to autoworkers, industry professionals are stepping out on their jobs to advocate for higher pay and benefits. So far in 2023, over 353,000 workers have gone on strike, the most in nearly two decades, according to Bloomberg
Opinions expressed by Entrepreneur contributors are their own. Positive testimonials are arguably the most powerful marketing tool any business can equip. It’s no secret word of mouth can drive business growth, even if no other marketing systems are in place. However, the absence of great testimonials or prominent negative reviews can be detrimental. A lack
Panic ensued for passengers on a United Airlines flight landing at Boston’s Logan Airport last week when another aircraft was blocking the runway forcing an emergency “go-around.” Flight 2267 from O’Hare International Airport in Chicago was a mere 200 feet from the ground before air traffic control instructed the pilot to lift back in the
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. One aspect of entrepreneurship you may not have anticipated is juggling all of the apps and software necessary
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Entrepreneurs need to stay connected and compatible with the best possible collaborators, investors, employees, and clients possible. For