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How to Create Customer Love in a Category That People Hate

In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) Who are you and what is your business? Ed Evans, CEO of Consumer Cellular. I joined the wireless industry in 1986. It’s

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Your Guide to Choosing the Right Google Ads Consultant or Agency

Opinions expressed by Entrepreneur contributors are their own. The average small to mid-sized business spends about $10,000 annually on Google Ads. Naturally, there are a lot of agencies and experts offering their “Google Ads Management Services” right now. If you’re planning to hire someone to optimize your campaigns and are wondering what to look for,

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Why Long-Term Strategic Planning is the Lifeline Your Business Needs Right Now

Opinions expressed by Entrepreneur contributors are their own. Business leaders have faced extraordinary challenges over the past several years. Pandemic-related demand changes, workflow shifts, persistent inflation and a tight labor market have left business leaders zigzagging through crisis after crisis. The pace has been unrelenting. But we risk getting swept away if we’re constantly hopping

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This Illegal Practice is Strangling Hospitality Businesses — Here are 9 Things to Do About It

Opinions expressed by Entrepreneur contributors are their own. Every café and restaurant entrepreneur recognizes that the thrill of the culinary scene is rivaled only by its inherent challenges. They grapple with fluctuating food trends, finicky foodies, fierce competitors, evolving regulations and the unpredictable turns of the economy. The current climate demands constant reinvention, and even

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