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How Brands Are Capitalizing TikTok to Win New Audiences

Opinions expressed by Entrepreneur contributors are their own. In the second quarter of 2021, TikTok’s user base cracked the 1-billion mark. Even more impressive, it was crowned the highest-grossing app of the same year.  TikTok continues to show great potential for helping businesses reach new audiences. The platform is also loaded with tools that can […]

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Why In-Store Experiences Are Retailers’ Greatest Antidote to Inflation

Opinions expressed by Entrepreneur contributors are their own. There are countless ways to tell of the toll that inflation has taken on shoppers (and on retailers, by extension). While consumer spending for services increased in February 2022, spending on goods declined. 72% of American shoppers are spending less because of inflation.  Though you might think

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Why Businesses Should Take a Cultured Approach to Data

Opinions expressed by Entrepreneur contributors are their own. Data brought a slowly moving revolution to the business world. While it has completely changed, and may still change, the way we approach processes, many companies still struggle with it. There’s an implicit understanding that being data-driven is beneficial, yet no one can quite pinpoint how to

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You Don’t Have to Be a Business Owner to Think Like an Entrepreneur

In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.) Rillion Who are you and what’s your business? I am Paul Mullis, President of Americas, at Rillion, where I’ve spearheaded the launch

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Why You Should Invest in Mutual Funds vs. Individual Stocks

Opinions expressed by Entrepreneur contributors are their own. Investing in financial markets is an effective means of building wealth and securing a comfortable future. With the right portfolio (and a bit of market savvy), investors can increase their asset value, strengthen their positioning and build a sizable nest egg. With a well though out investing

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Developing Team Efficiency in the Post-Pandemic IT Landscape

Opinions expressed by Entrepreneur contributors are their own. When Covid-19 struck in 2020, it affected every sphere of our daily lives and worldwide economy in ways most people couldn’t have imagined. As the lockdowns forced everyone to work remotely, and most brick-and-mortar businesses went online, thousands of companies were about to face unanticipated changes.  On

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How to Improve Your Digital Copywriting

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. With the sheer prevalence of digital marketing today, it can be easy to assume the most important digital

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The Shortage of Lab Space in the United States Is Stifling Innovation

Opinions expressed by Entrepreneur contributors are their own. The life sciences sector reported a record $70 billion of private and public capital investments in North America for 2020, a 93% increase from 2018, which held the previous record of $36 billion. During just the first three months of 2021, life science corporations had raised a

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