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6 Questions to Create Your First Marketing Strategy

Opinions expressed by Entrepreneur contributors are their own. Marketing can be complex, with dozens of campaigns across numerous channels feeding your bigger strategy. But it should be simple at first. In fact, a mistake I often see from startups and entrepreneurs — that I also made for years — is trying to do too many

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7 Tasks Every Leader Must Master

Opinions expressed by Entrepreneur contributors are their own. Leading and managing people is a learned skill. If you’re seeking to be a better leader and create a high-performing organization, master these seven tasks below: 1. Assess and monitor team climate Climate is about shared beliefs and perceptions of groups regarding the attitudes that characterize the

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8 Tips to Make Your Website More Sticky

Opinions expressed by Entrepreneur contributors are their own. To increase the retention of your website, you need to think about how you can better engage your audience. You can do this by providing quality content regularly and following up when visitors have not visited in a while. People who visit your website will look for

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‘Join Us to Literally Sleep’: This Job Wants to Pay You to Nap

Casper, an e-commerce mattress startup, is looking for someone to sleep and tell. At least, that’s according to a recent job posting from the company, CNN reported Sunday. The company’s “Casper Sleepers” will be asked to sleep “on social and anywhere else people are looking.” “Casper will select and hire three Sleepers as part-time employees.

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3 Ways to Optimize Your Resume for Job Search Sites

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When you sit down to make a resume, you’re likely thinking about communicating your job roles, skills, and

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5 Effective Ways to Build a Winning Team

Opinions expressed by Entrepreneur contributors are their own. Whether in sports, business or life, most of us have experienced winning and losing teams. We know that the right team can make all the difference in the world. Over the years, I’ve put together many high-performing teams in the advertising industry and now as an entrepreneur.

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