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It’s a Trap! Watch Out for These Common Advertising Mistakes

Opinions expressed by Entrepreneur contributors are their own. With most shopping happening on the Internet, online advertising has become crucial to any successful business. Google Ads can generate immense traffic to your product — if done correctly. Whether you’re just getting familiar with your Google Ads account or have a history with Google Ads campaigns,

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Why the Automotive Industry Needs a More Unique Approach to Marketing

Opinions expressed by Entrepreneur contributors are their own. With car sales swinging back up after a pandemic-induced dip, the automotive industry needs to focus on its marketing tactics. Marketing in this ever-changing industry differs significantly from any other. With various segments of this industry — car dealerships, third-party dealers and large car brands — all

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How Collaboration Makes All Departments Revenue Generators

Opinions expressed by Entrepreneur contributors are their own. As a business matures, limited resources and strained schedules can result in a lack of communication between teams, forcing each into its own niche. It is easy for teams to grow in bubbles, developing a limited understanding of other teams’ roles and objectives. Growing companies that are

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Here’s the Scoop on Selecting the Right Investors

Opinions expressed by Entrepreneur contributors are their own. When my brother Jeremy and I used to argue as kids about which of us got the largest portion of ice cream for dessert, our mother used to say, “You get what you get, and you don’t get upset.” As first-time founders, we often fall into the

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11 Ways to Brand Yourself as a Speaker

Opinions expressed by Entrepreneur contributors are their own. Whether you’re giving the keynote at your Alma Mater or leading your weekly group coaching call, speaking is a skill every leader will utilize at one time or another. Knowing how to present an argument or weave a cautionary tale into actionable steps that inspire, motivate or

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The Best Upcoming Franchise Shows

Franchise industry shows are wonderful opportunities to network with other industry professionals. The events are attended by brand representatives, franchisors, consultants, brokers, suppliers, vendors, lenders and marketers. There’s always something new to learn, whether it be an interesting perspective from a keynote speaker or a new contact that might advance an attendee’s personal and professional

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Simplify Your Multitasking with a Special Deal on an Apple Magic Trackpad

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. While committing yourself to learning new things is certainly an important aspect of entrepreneurship, some people go beyond

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