With thousands of franchise concepts to choose from, getting started can seem overwhelming. Entrepreneurship is about finding the right opportunity — a business model that aligns with your comprehensive goals, both personally and professionally. Ideally, there should be a progression of discovery that, through the process of elimination, leads you to the franchise you were […]
Opinions expressed by Entrepreneur contributors are their own. All marketing elicits emotion either consciously or unconsciously. Neuromarketing is the science of leveraging those emotions to achieve the maximum possible results in marketing campaigns. Let’s take Frito-Lay, for example. In 2009, they used neuromarketing to discover women’s feelings about snacking and guilt, and launched an entirely
Elon Musk’s jet took a nine-minute flight, and the internet is not thrilled, Unilad reported. Hayden Clarkin, founder of TransitCon, a public transit conference, tweeted about the flight with a picture of the flight path. Elon Musk took a 9 minute flight to San Francisco from San Jose, which is 5 stops on Caltrain. I
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Opinions expressed by Entrepreneur contributors are their own. Every business, regardless of its niche, should know and understand its customer base. After all, how else will you know who to market to? One of the best ways to understand your range of customers is by creating buyer personas. A buyer persona represents your perfect customer
Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is defined as the bearing of significant risks to reap the subsequent benefits. In 1997, when Jennifer Walsh was mapping out plans to create something new and very unique, she wrote something on her whiteboard that stayed posted until the day she sold that business in
The S&P 500 (SPY) hit its first rough patch since mid-July. And, we’ve basically retraced the entire last leg higher. As we laid out in our previous commentaries, the conditions that contributed to the melt-up (bearish sentiment and positioning) remain intact albeit to a lesser degree. Similarly, the factors that precipitated the bear market also
The raging inflation is making homeowners uncomfortable investing in home improvement projects. However, analysts see robust growth opportunities for the industry. We think fundamentally weak Floor & Decor (FND) might be best avoided this summer. However, it could be wise to hold quality home improvement stocks Acuity Brands (AYI), Tile Shop (TTSH), and Bassett Furniture
Opinions expressed by Entrepreneur contributors are their own. You might not be very organized with your financial records during the beginning stage of your business or side hustle. Less than half of small business owners monitor cash flow, and 65 percent of entrepreneurs who fail say they mismanaged their finances. The mismanagement may be because
It’s often the single most neglected element of business ownership. No one wants to think about it. But failing to choose a successor for your company’s leadership can result in devastating consequences for your family and employees. Due – Due With a Succession Plan, Your Business Can Last When You are Gone Yet far too