Opinions expressed by Entrepreneur contributors are their own. If you do not know how to describe how you are different from competitors to your prospects, I hate to break it to you, but lacking differentiation will negatively affect your business growth. Nitat Termmee | Getty Images It can be increasingly challenging to stand out in […]
Opinions expressed by Entrepreneur contributors are their own. Having begun his career during a time when technology was hailed as the cure for all that ailed society, Andy Moss is on a mission of course correction. Andy Moss As an educator teaching Social Entrepreneurship to grad students at NYU Wagner School of Public Service, Moss
Today, Maritza Abreu is the indomitable founder and CEO of Pisqueya, the hot sauce brand that’s using authentic recipes and natural ingredients to give its corporate competitors a run for their money. Pisqueya But Abreu didn’t always envision an entrepreneurial life for herself. As a recent college graduate, she wanted to make her parents, who’d
Opinions expressed by Entrepreneur contributors are their own. It’s no secret that starting a business is hard work. If you want to start a business, you should be prepared to work harder than you ever have before. But what if you’re not sure where to begin? If you’re in this boat, don’t worry — you’re
Finding surprise extras in your fast food order is usually a treat, whether it’s a promotional toy or fries at the bottom of the bag (or even just an extra nugget or two). But for one Georgia woman, the surprise came in the form of hundreds of dollars in an envelope she found in her
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Cybersecurity isn’t just for the big guys. Small businesses are just as likely to fall victim to cybercrime,
Opinions expressed by Entrepreneur contributors are their own. Proper customer research is vital to the success of your business. One of the two most frequent causes of startup failure is launching without conducting proper customer research. It is undeniable that proper customer development research requires time and money. Of course, there are plenty of other
Productivity is essential in evaluating business performance. However, it is also worth noting that productivity isn’t the same as busyness. Productivity often goes hand in hand with efficiency. When people can get more done with less effort, they’re productive. It’s the classic “work smarter, not harder” mindset. Calendar – Calendar One of the best ways
Whether you deal with $500,000 service contracts or $5 retail products, every touchpoint you have with a customer is an opportunity to care for them—and keep them coming back to your brand for life. Calendar – Calendar What if someone asked your customers, “How do you feel about that brand?” How would they answer? It
Opinions expressed by Entrepreneur contributors are their own. Great marketing is a long-term investment, but one that pays off in the end. It’s about building trust and sharing your values with customers, so they feel like they’re part of something bigger than just buying your product or service. Here are some vital tips for successful