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Give Your Employees The 3-Point Strategy They Need To Drive Sales

Opinions expressed by Entrepreneur contributors are their own. It’s your employees’ job to motivate buyers, but employees similarly need the right tools to succeed. In today’s competitive environment, a well-written value proposition fills that need. What is your value proposition? A value proposition isn’t just useless information about your company, products or services. It’s a

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4 Guiding Principles for Building and Deploying a Great PR Strategy

Opinions expressed by Entrepreneur contributors are their own. Often new companies think about public relations at the moment of the launch and not much after that. However, PR is an ongoing effort that should always be kept alive. Public relations is not just about writing good press releases. It’s about building and maintaining durable networks

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How Brands Can Turn Short-Term Rewards Into Long-Term Loyalty

Opinions expressed by Entrepreneur contributors are their own. There are about 4 billion loyalty program memberships in the U.S., and they’re all fueled by some type of reward. Yes, even Starbucks‘ recently-announced metaverse loyalty program is expected to deal in NFTs (a fancy way of saying a digital asset as a reward). Entrepreneurs, take note:

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Mark Wahlberg Now Wakes Up at 3:30 a.m. and Finishes His First Workout Before You Even Open Your Eyes — Here’s How He Does It

It’s not easy being a multi-hyphenate, multi-millionaire, but Mark Wahlberg makes it look easy with his various business ventures, like co-owning burger chain Wahlburgers and clothing line Municipal alongside his lucrative career as a household-name actor. Bauer-Griffin | Getty Images Back in 2018, the actor went viral for sharing his unorthodox daily routine, revealing that

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What Happened to Theranos CEO Elizabeth Holmes? Everything from Her Net Worth to Where She Is Now

Elizabeth Holmes, the founder of the not-so-revolutionary blood-testing company Theranos, has been gripping the headlines for nearly a decade. Although she was once seen as an impressive young entrepreneur, a shocking Wall Street Journal expose in 2015 revealed that her blood-testing technology didn’t produce accurate results, giving thousands of people faulty reports. Holmes stepped down

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