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A Disastrous Valentine’s Day Inspired This Founder to Launch Her Own Floral Brand. It Became a Celebrity Magnet With Retail Revenue Up 450% Since 2019.

Seema Bansal Chadha and Sunny Chadha, now the married co-founders of luxury floral brand Venus et Fleur, began dating in 2015, shortly before Valentine’s Day. Courtesy of Venus et Fleur For the occasion, Chadha ordered a bouquet to be delivered to Bansal Chadha — a decision that would ultimately catapult them to long-term romantic and

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Want to Find New Franchisees? Here Are 4 Ways to Fix Your Online Marketing.

Many franchisors are good at consumer marketing. But they typically struggle to reach a different, equally important audience — potential franchisees. Sasin Paraksa | Shutterstock I’ve spent 15 years in franchise development marketing, and I see this problem repeatedly. Digital marketing strategies are often underbudgeted, or spearheaded by internal point people with limited experience. As

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Do You Have Toxic Office PTSD?

A dark cloud of doom seems to have followed you all the way from that cruddy job to your new desk. You finally got up the nerve and confidence to leave a terrible work environment behind and start fresh with a new job. Congrats! But a dark cloud of doom seems to have followed you

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Turning a Franchise Business Into a Nonprofit? Here’s How It’s Done.

Image Credit: Courtesy of Challenge Island Can a single franchise location be transformed into a nonprofit? That’s what Jamie Trujillo wondered only two months after becoming a Challenge Island franchisee. The question came from her deep sense of mission. Trujillo had always been what she calls a “stereotypical teacher’s pet,” and spent 14 years working

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