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A Complete Guide to Outbound Marketing Strategy

Opinions expressed by Entrepreneur contributors are their own. Outbound marketing is a type of advertising where a company directly reaches out to potential customers to make the first contact. Typically, people associate outbound marketing with outreach channels such as radio advertisements and TV, outdoor banners, telemarketing, print media and direct mail. However, there is also

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Workers Protest COVID-19 Lockdown, Pay at ‘iPhone City’ in China

Videos and reports show a worker-led protest springing up at one of Apple’s main arteries of iPhone production in Zhengzhou, China early Wednesday morning, Bloomberg reported. Courtesy CompanyiPhone 14. The protests happened because of concerns over pay that did not reach workers and anxiety about contracting the coronavirus amid a lockdown at the factory campus,

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Why Small Talk Is a Big Deal — And What to Do If You Hate It

Opinions expressed by Entrepreneur contributors are their own. We’ve all heard it a thousand times: “People buy from people they like!” “Engage your customer!” “Ask questions about their family and hobbies!” “Become their friend!” And deep down you may even believe that small talk leads to relationship building, which is of course, important to your

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Jeff Bezos Announces $123 Million in Grants to Fight Homelessness

Amazon founder Jeff Bezos announced on Tuesday that he will donate $123 million to combat homelessness in America. Pool | Getty Images The donation will take the form of 40 grants, which are part of Bezos’ commitment to the Bezos Day 1 Families Fund. Bezos intends to donate $2 billion to organizations that assist those

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