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Advertisers Are Focused on Feelings. Why Does That Matter?

Opinions expressed by Entrepreneur contributors are their own. It’s probably not difficult to grasp that our customers’ purchase behaviors are deeply entangled with moods. There’s a reason that we call shopping therapeutic. Purchasing things we want sends a serotonin surge to the brain that can temporarily make us feel better if we’re stressed, depressed or […]

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How To Spy on Your Competition With Social Media

Opinions expressed by Entrepreneur contributors are their own. Competitive analysis is an analysis of who your potential competitors are, what marketing activities they do and what results their campaigns get. It is a crucial part of the groundwork done by every business hoping to stand out and sell well. When doing detailed social media competitor

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How to Build an Online Presence With Social Media

Opinions expressed by Entrepreneur contributors are their own. The internet has changed business almost beyond recognition. Gone are the days when business cards, a listing in the yellow pages and well-considered display advertising were needed to establish a presence with potential customers. In the 21st century, digital marketing has replaced many traditional marketing activities. Social

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Are Caterpillar and Deere Setting Up to Rally in 2023?

MarketBeat.com – MarketBeat You may think of equipment makers Caterpillar Inc. (NYSE: CAT) and Deere & Company (NYSE: DE) as literally moving slowly, but these heavy equipment stocks outran the S&P 500 throughout 2022 and pulled into a sprint to end the year. Despite its name, Caterpillar hasn’t exactly been crawling. The stock advanced 41.28%

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Mullen Automotive Gets a Jolt as the I-GO™ Arrives in Europe

MarketBeat.com – MarketBeat Mullen Automotive, Inc. (NASDAQ: MULN) stock is up nearly 4% (3.95%) in midday trading on news that the company’s first I-GO™ vehicles have arrived in Europe. The I-GO™ is an urban commercial delivery vehicle purposefully designed to meet the space constraints in dense cities throughout Europe. This is becoming a growing need as

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Delta Air Lines Is Reportedly Boosting Free Flight WiFi

Delta Air Lines will start to implement free WiFi on its planes beginning in the new year, the Wall Street Journal reported. Bloomberg / ContributorA traveler in 2018 working from the Salt Lake City airport in 2018. The outlet cited “people familiar with the matter.” The plan is reportedly to add WiFi “on a significant

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Intent vs. Impact: What Leaders Need to Know to Create a Safe Space

Opinions expressed by Entrepreneur contributors are their own. I was sitting next to my brother in the backseat when a motorcycle driver recklessly swerved in front of us. The car driver, a recent acquaintance who had offered to give us a ride home from school, tried maneuvering the car to avoid hitting him. He didn’t

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