Opinions expressed by Entrepreneur contributors are their own. Brands originally used influencer marketing mainly for brand awareness or to shift their customer’s shopping behavior and overall perceptions of the brand (sometimes called brand lift). Today, we’ve moved well beyond those more limited early days. With the potential for returns of 20x the initial investment, many […]
Sports and athletics market is expected to witness steady growth amid increasing health awareness and government initiatives. Moreover, experts believe the sports industry is poised to weather a potential recession. Therefore, it could be wise to add quality athletic stocks Brunswick (BC), MasterCraft Boat Holdings (MCFT), and Gaia (GAIA) in 2023. However, given the weak
This story originally appeared on Black Enterprise Hiraman | Getty Images This entrepreneur is keeping diversity in mind as she builds her platform. Physician Ami Kumordzie developed a fintech platform with no experience and a mission to connect consumers with IRS-compliant merchants, urging people to invest in improving their health. According to Forbes, after the
Elon Musk bought Twitter in October for $44 billion. That doesn’t mean he is confident that social media is good. NurPhoto | Getty Images In a response posted early Thursday to a tweet stating that “anti-social tendencies are causing people to be more isolated,” Musk said: “Maybe we should spend less time on social media
On Thursday, the Securities and Exchange Commission (S.E.C.) charged Genesis Global Capital and Gemini Trust, run by Cameron and Tyler Winklevoss, with offering unregistered securities. According to a New York Times report, the “Gemini Earn” program promised investors would profit from high interest on deposits — but it was never registered with the agency. Bloomberg
The drumbeat of warnings that a recession is approaching continues, but fears of one hitting the United States in 2023 are beginning to fade. There is evidence the economy is improving, and the U.S. may avoid a significant downturn after all. Business Insider quotes Moody’s Analytics chief economist Mark Zandi, who says, “Inflation is on
A Canadian court has ordered a female employee to repay her employer after her laptop’s software revealed that she was wasting time on the company’s dime. Karlee Besse, who worked remotely as an accountant for Reach CPA in British Columbia, was accused of “time theft” and must pay $2,459.89 in returned wages. Besse had initially
Opinions expressed by Entrepreneur contributors are their own. If you need funds for your enterprise, it can be very tempting to go for the first business loan on offer. However, there are a number of things you should look for before you sign on the dotted line. 1. The right loan type As with personal
Twitter, which was acquired by Elon Musk in late October, is looking to boost revenue by selling usernames, according to a report from The New York Times. SOPA Images / Contributor I Getty ImagesTwitter verified account. The outlet cited “two people with knowledge of the plan.” The swaps of usernames (or handles) can be big
Opinions expressed by Entrepreneur contributors are their own. Answering this straightforward question may change your business forever: What does it mean to be a leader in your organization? As a leadership coach and trainer, I am often asked, “What is the best leadership training for my organization?” My response is always, “What change do you