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Bud Light Inks Major Sponsorship Deal in an Attempt to Revive the Brand After Controversial Influencer Fallout

Anheuser-Busch’s Bud Light has announced a multi-year sponsorship for the UFC (Ultimate Fighting Championship). The brand will get prominent visibility during fights, weigh-ins, digital content and broadcasts, Bloomberg reported. The move comes as part of an extensive effort to rebuild Bud Light’s sales following a downturn after a partnership with transgender influencer Dylan Mulvaney. The

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