Keith Lee, the popular TikTok food critic based out of Las Vegas, has made a career out of putting lesser-known restaurants and hidden gems on the map by showcasing his reviews to his 14.5 million followers. But on a recent road trip to Atlanta, the influencer gave a less-than-glowing review to a restaurant owned by […]
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Opinions expressed by Entrepreneur contributors are their own. In today’s digital age, Generation Z has emerged as a significant market force with unique communication preferences that challenge traditional advertising strategies. As a member of the older millennial cohort, I’ve witnessed firsthand the shift in how brands must approach this younger generation. Today, I’m going to
Opinions expressed by Entrepreneur contributors are their own. The rise of the internet and other digital technologies has transformed how businesses operate. Along with the inarguable benefits of this age comes a daunting challenge: avoiding falling for or participating in misinformation, which can lead to costly mistakes, damaged reputations and lost opportunities. Fortunately, there are
Andrew Garson, 41, a once big-time public relations executive based in New York City, pled guilty in a Manhattan federal court on Wednesday for involvement in a scheme that ultimately defrauded his former employers out of millions. Despite having an established career and earning accolades, including being named a “40 Under 40” public relations executive
Microsoft has invested billions into OpenAI, the creator of ChatGPT, and is increasingly using automation to streamline its own processes — with mixed results. Recently, Microsoft‘s reliance on technology over human editors apparently led to a disastrous series of publications on the company’s homepage, also known as MSN.com and Microsoft Start, according to people familiar
Opinions expressed by Entrepreneur contributors are their own. “If it ain’t broke, don’t fix it.” Apparently, Washington never learned that timeless lesson. With so much that needs fixing in our country today, leave it to regulators to meddle with one of the few things working extremely well: the franchise system. A new rule issued this
Opinions expressed by Entrepreneur contributors are their own. Broken sale processes can be incredibly disappointing for sellers and can create a negative aura around the business. Depending on how widely the deal was marketed, a large number of people may discover the sale process was unsuccessful. Broken and delayed auctions are much more common than
This week on How Success Happens, I spoke with Mike Cessario, the founder and CEO of Liquid Death. Cessario has had an amazing career, and I was curious to find out about his journey as an entrepreneur, how his creative background played a role in Liquid Death’s marketing and advertising, and how Liquid Death became
Just a few short years ago, the soda industry seemed untouchable to newcomers. That was until OLIPOP found a gap in consumer needs and tapped into Gen Z culture to create a brand that now competes with the likes of Coke and Pepsi. If you’re a subscriber, keep reading! But if you are not yet