How to Start a Newsletter on Substack for Your Small Business

If you’ve been thinking about setting up a Substack newsletter as a part of your content marketing strategy, here’s how to get started and grow your following.

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By now you’ve undoubtedly run across a few Substack newsletters. More than simply a publishing site, Substack allows you to set up paid subscription options and collect credit and debit card payments through its partnership with Stripe.

Most Substack-centered how-to articles focus on its utility for writers and other creators. It might not be immediately apparent what a small business or startup can do with a Substack newsletter.

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