2023

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This Founder Walked On to a Top College Basketball Team in the ’90s. Today, He and Drew Brees Are Bringing the ‘Walk-On Mentality’ to Franchising.

Brandon Landry, the son of a Louisiana sugar cane farmer, watched a young Shaquille O’Neal breaking backboards for the Louisiana State University Tigers in the early 1990s. Years later, after a high school basketball career that ended with him being recruited by small and mid-level colleges, Landry went to LSU to study business. He also

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70% of Consumers Say They’ll Buy ‘Green’ Products, but Only 5% Actually Do. That’s Due to a Common Marketing Mistake By Eco-Friendly Brands.

Eco-friendly products have a problem. Consumers say they want sustainable products; surveys show that up to 70% are willing to buy them. But only 1% to 5% actually buy them — a serious disconnect. What’s the solution? “That’s where marketing comes in,” says Edwin Stafford, a Utah State University marketing professor who’s studied the sustainability

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