October 2023

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Waiting For a PR Crisis Is Like Wearing a Bullseye On Your Back. Here Are Some Proactive Steps You Can Take That Could Save Your Brand.

Opinions expressed by Entrepreneur contributors are their own. A new brand or an existing brand decides to rebrand. Strategy is implemented, growth begins, employees are hired, and growing pains begin. Consistency is maintained by staying on core messaging, social media audiences and impressions grow, and some PR is even generated. Current customers start to advocate […]

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How to Turn Every Employee into a Sales Superstar

Opinions expressed by Entrepreneur contributors are their own. I admit it. For years, I hated the idea of selling. In fact, I turned down sales jobs. However, when I started my own business, it became a priority. Most small business owners love what they do. They enjoy developing the product or service. They love doing

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Ford Is Putting Off Its $12 Billion Electric Vehicle Investment

Ford announced on Thursday that it delaying a $12 billion investment in electric vehicle (EV) manufacturing facilities, including halting the construction of a second battery plant in Kentucky, per CNBC. Ford said in a media briefing on Thursday that growth in electric vehicle sales is not materializing at the pace the company had initially anticipated,

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10 Ways to Transform Your Leadership Team into a Sales Machine

Opinions expressed by Entrepreneur contributors are their own. It’s no secret that the success of any organization heavily relies on its sales prowess. As the lifeblood of a company, sales drive revenue, boost growth and implement sustainability, and any progressive leader knows that investing in an in-house sales machine is not just an option; it’s

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Why Subscription Models Will Be the New Normal for Social Media

Opinions expressed by Entrepreneur contributors are their own. So far, we’ve all enjoyed free, ad-supported social media platforms, but that could be changing. Many platforms have seen their ad revenues drop due to several factors, and now they’re looking to make some changes to their business model. Enter the subscription-based social media model. Today, let’s

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AI or Not? Debate Erupts Over Authenticity of Gannett’s ‘Reviewed’ Articles, Employees Demand Answers

A series of articles on Gannett’s product review platform, Reviewed, has ignited skepticism among staffers who began wondering whether the content was generated by artificial intelligence, The Washington Post reported. Jaime Carrillo, a senior staff writer at Reviewed, told the outlet he and some colleagues were confused about some “vaguely” written reviews, which they suspected

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Free Report: An Entrepreneur’s Guide to Cybersecurity

The digital landscape is crowded with a growing number of sophisticated bad actors who will attempt to access and exploit a company’s data. For entrepreneurs, one thing should be clear about the targets of cyberattacks: being a startup or small company doesn’t make you a less tempting target for cybercriminals. Almost half of all companies

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