October 2023

why-clients-feel-overcharged-by-marketing-agencies-and-how-to-fix-it-for-good
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Why Clients Feel Overcharged by Marketing Agencies and How to Fix It for Good

Opinions expressed by Entrepreneur contributors are their own. “I’ve just wrapped up a meeting with our marketing agency, and I must admit, I was taken aback by their charges given the somewhat underwhelming results we’ve seen,” a sentiment shared in a social media group for marketing professionals, echoed by others. It’s a refrain I encounter […]

change-is-inevitable-–-but-how-your-business-approaches-change-is-not-here-are-2-strategies-to-help-you-succeed.
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Change is Inevitable – But How Your Business Approaches Change Is Not. Here Are 2 Strategies to Help You Succeed.

Opinions expressed by Entrepreneur contributors are their own. Change is an inevitable part of any organization’s journey toward growth and success. In today’s fast-paced and dynamic business environment, the ability to adapt and respond to change is a critical factor for an organization’s survival. Two terms often used interchangeably but have distinct roles in managing

how-to-build-a-marketing-function-during-the-early-stage-of-your-startup
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How to Build a Marketing Function During the Early Stage of Your Startup

Opinions expressed by Entrepreneur contributors are their own. Companies gaining traction in the early-to-mid growth stages have a few common marketing attributes: they’re seeing good returns in paid media, they have some resources to deploy, and they’re facing a dilemma of building an in-house team or hiring an agency to help them scale. I’m CEO

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A Culinary Renaissance in Southern California

Opinions expressed by Entrepreneur contributors are their own. Before the birth of his business, Viet Nguyen, CEO and executive chef of Kei Concepts, came to a crossroads in 2010. He had a background in finance and software but found he was more passionate about two of the greatest needs for people: food and shelter. Ultimately,

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12 Surefire Tips for the Perfect Investor Pitch

Opinions expressed by Entrepreneur contributors are their own. Your startup needs capital to continue its growth and development, but finding investors can sometimes be challenging. If you know how to pitch your startup to venture capitalists, though, you have a better chance of turning your fledgling company into a success story. Here’s a step-by-step guide

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