Co-Creation Can Boost Creativity, Community and Sales for Your Business. So What Is It?
Opinions expressed by Entrepreneur contributors are their own. In our new book, The Third Paradigm: A Radical Shift to Greater Success, Dr. Heidi Scott Giusto, Dawa Tarchin Phillips and I outline the concept of “co-creation” in business. Co-creation is a big step further than mere cooperation. As we write in the book: “It is about









