naming-and-trademarking-your-franchise-business

Naming and Trademarking Your Franchise Business

The following excerpt is from franchise expert Mark Siebert’s book The Multiplier Model. Buy it now. One of the first—and most important—tasks you’ll need to consider when starting a franchise business is choosing your name. The name represents you to your customers, and as such, it’s not a decision that should be made lightly. That…

how-should-you-trade-exxon-mobil-corp.-(xom)-in-july?

How Should You Trade Exxon Mobil Corp. (XOM) in July?

Leading oil company Exxon Mobil (XOM) reported better-than-expected earnings in the first quarter of 2023, primarily due to higher oil and gas production. However, oil prices are dropping lately as demand concerns overshadow recent supply cuts. As crude oil prices could pull back XOM, let’s find out how investors should trade this stock in July.…

10-benefits-of-using-ai-in-cybersecurity-practices

10 Benefits of Using AI in Cybersecurity Practices

Opinions expressed by Entrepreneur contributors are their own. Artificial intelligence (AI) is omnipresent in the digital landscape, pervading numerous industries to improve efficiency, enhance data security, elevate user experiences and boost profits. In addition to improving business operations, AI can help businesses improve their cybersecurity and offer effective threat detection and response. AI’s ability to…