McDonald’s Is Launching a Spinoff Restaurant Chain Based on a Beloved, Blast-From-the-Past Mascot
McDonald’s Grimace Birthday Meal released in June went viral on social media and drove sales, and now the restaurant chain wants to capitalize on another beloved mascot from the past. McDonald’s executives said the company plans to launch a spinoff restaurant chain called CosMc’s; it will be based on the mascot called “CosMc,” an alien…